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Peel Holdings (Leisure Ltd) today announced the signing of a franchise agreement with Hilton Hotels for its new hotel at Liverpool John Lennon Airport to be known as the Hampton by HiltonTM.

Due to open in Summer 2009, the 160 bedroom hotel is part of a £37 million development that also includes a multi storey car park and will allow guests to walk directly to the terminal building across a new bridge linking the terminal and this new development.

The franchise agreement with Hampton by HiltonTM will see the arrival of Hilton’s "new kind of economy hotel" brand, offering consistency and comfort for business and leisure travellers.

Based on the concept of a value-wise hotel product delivering unexpected style and service, Hampton by Hilton offers guests a level of design, service and comfort that is unparalleled and includes a 100% Hampton Satisfaction Guarantee.

This hotel will be Peel’s second airport hotel, following on from the successful opening of Ramada Encore at Robin Hood Airport Doncaster Sheffield in autumn last year, and further hotels are planned throughout the group’s portfolio.

Peter de la Perrelle, Director of Peel Holdings (Leisure) Ltd said "We are very pleased to announce this agreement and to join the Hilton family. The Hampton by Hilton continues the successful development of Liverpool John Lennon Airport and will bring a quality hotel product to the Airport where guests will be able to walk undercover from the hotel directly to the terminal building. It is expected that this agreement will be the first of many with Hilton as Peel Holdings Ltd continue to develop their hotel estate."

Phil Cordell, Senior Vice President of Brand Management for Hampton by Hilton said: "Hampton by Hilton is an exceptional product which is set to transform the UK’s economy hotel sector and fill a gap at its upper end. The international expansion of the brand continues at a pace and we are delighted to be building our presence in a destination like Liverpool John Lennon Airport."

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